School districts are employing instructional technology coaches more frequently to support teachers in adopting technology in their classroom instruction. However, many school districts still face challenges with technology adoption, raising concerns about the influence of instructional technology coaches on technology adoption. This case study investigated how instructional technology coaches influenced technology adoption by third through fifth-grade teachers in a central Georgia school district. Rogers's (2003) diffusion of innovations theory served as the theoretical framework for this case study, providing an empirical framework explaining how individuals adopt innovations into practice. The study used a qualitative case study approach, including a qualitative questionnaire and individual and focus group interviews, to collect and analyze data. Findings recognized 10 common themes, which guided the study's conclusions, interpretations, and implications. The case study supports instructional technology coaching in K-5 settings, highlighting the role of instructional technology coaches in influencing teachers to adopt technology. Results identified strategies to promote the attributes of innovation and stressed the importance of professional learning opportunities to include hands-on training and modeling. Findings revealed that teachers valued the instructional technology coaches' influences but desired more trialability and observability opportunities. The study suggests expanding the number of instructional technology coaches to sustain the program districtwide. Suggested future research includes investigating the sustainability of technology adoption in classrooms, undertaking a comprehensive analysis of various approaches employed to influence technology adoption, and examining the professional development of instructional technology coaches. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://bibliotheek.ehb.be:2222/en-US/products/dissertations/individuals.shtml.]