This study is intended on the development of the learners' reading comprehension and story analysis skills under the implementation of PowToon as an innovative instructional material for learners' development in reading comprehension and story analysis skills. This study provided various evidence on how innovation can be a great step in developing the learners reading comprehension and story analysis skills. The purpose of this action research is to determine or evaluate the effectiveness of using PowToon as an innovative instructional material to improve and develop learners' reading comprehension and fluency. Various test and data gathering procedures showed promising data on the success of the implementation of the said instructional material where thirty (30) students assessed under the supervision of the chosen master teachers and grade 4 teachers with the use of learning materials evaluated by the teachers using LRMDS tool. The data that this study generated in terms of the success it shown over the development of the learners were significant in terms of their level of reading and analysis skills. Furthermore the information gained from this study will benefit English teachers by yielding information about the effectiveness of using PowToon as an innovative instructional material to develop learners' reading and analyzing skills.