The prevalence of obese children has tripled during the past three decades. While lack of physical activity and unhealthy eating have been the primary focus of public health efforts, media has a significant influence on food choices and food consumption. The purpose of this exploratory study was to examine if a media literacy intervention would…

The present study examined Japanese children's and adults' awareness of the effects of psychological taste experiences on biological processes such as growth and illness. Studies 1 and 2 showed the following: (1) preschoolers tended to assume that good-tasting experiences would make one grow taller and gain more weight, while adults seldom…