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A Social Marketing Approach to Promoting Healthful Eating and Physical Activity in Low-Income and Ethnically Diverse Schools
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Paek, Hye-Jin; Jung, Yumi; Oh, Hyun Jung; Alaimo, Katherine; Pfeiffer, Karin; Carlson, Joseph J.; Wen, Yalu; Betz, Heather Hayes; Orth, Julie – Health Education Journal, 2015
Objective: To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents. Design: A 2-year quasi-experiment for children and two cross-sectional surveys for…
Descriptors: Marketing, Social Influences, Health Promotion, Eating Habits
Promoting Fitness and Safety in Elementary Students: A Randomized Control Study of the Michigan Model for Health
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O'Neill, James M.; Clark, Jeffrey K.; Jones, James A. – Journal of School Health, 2016
Background: In elementary grades, comprehensive health education curricula have demonstrated effectiveness in addressing singular health issues. The Michigan Model for Health (MMH) was implemented and evaluated to determine its impact on nutrition, physical fitness, and safety knowledge and skills. Methods: Schools (N = 52) were randomly assigned…
Descriptors: Elementary School Students, Health Promotion, Physical Fitness, Randomized Controlled Trials