The Career and Technical Education (CTE) Center at the Oneida-Herkimer-Madison (OHM) BOCES (Board of Cooperative Educational Services) in New Hartford, New York, has seen enrollments increase almost 17 percent in the past four years. However, the center is always looking ways to improve its marketing strategies. The center conducted a survey of perceptions, similar to one conducted by the Wexford Missaukee Area Career Technical Center (WMACTC) in Cadillac, Michigan. The goal was to find out what students know about CTE, their attitudes toward it, who had an influence on their perceptions, and how they receive their information regarding CTE. This article discusses the findings related to overall student perceptions of CTE and how students receive their information, then describes the changes and updates the OHM BOCES CTE Center has planned for its marketing strategies.