ERIC Number: EJ765426
Record Type: Journal
Publication Date: 2007-Feb
Pages: 2
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1527-1803
EISSN: N/A
Measuring for Marketing
Palmer, Jean
Techniques: Connecting Education and Careers (J3), v82 n2 p26-27 Feb 2007
The Career and Technical Education (CTE) Center at the Oneida-Herkimer-Madison (OHM) BOCES (Board of Cooperative Educational Services) in New Hartford, New York, has seen enrollments increase almost 17 percent in the past four years. However, the center is always looking ways to improve its marketing strategies. The center conducted a survey of perceptions, similar to one conducted by the Wexford Missaukee Area Career Technical Center (WMACTC) in Cadillac, Michigan. The goal was to find out what students know about CTE, their attitudes toward it, who had an influence on their perceptions, and how they receive their information regarding CTE. This article discusses the findings related to overall student perceptions of CTE and how students receive their information, then describes the changes and updates the OHM BOCES CTE Center has planned for its marketing strategies.
Descriptors: Technical Education, Marketing, Student Attitudes, Enrollment Management, Student Recruitment, Peer Influence, Parent Influence
Association for Career and Technical Education (ACTE). 1410 King Street, Alexandria, VA 22314. Tel: 800-826-9972; Tel: 703-683-3111; Fax: 703-683-7424; Web site: http://www.acteonline.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Grade 10; High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Michigan; New York
Grant or Contract Numbers: N/A