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Download full textJackson, Fiona M. – English Teaching: Practice and Critique, 2011
Conceptual Blending Theory (CBT) (Fauconnier & Turner, 2002), a cognitive theory of human processes of innovation, can be productively used alongside critical literacy approaches, for the analysis of how teachers and learners draw selectively, transformatively and purposively from aspects of the mass media. While numerous studies have pointed…
Descriptors: Mass Media Use, Global Approach, English Instruction, Case Studies
