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Direct linkHonglu Zhang; Darren Powell – Sport, Education and Society, 2024
The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…
Descriptors: Foreign Countries, Public Schools, Athletics, Elementary School Students
Jokinen, Kimmo; Pohjola, Kirsi Anneli – Education 3-13, 2011
The media and the contemporary consumer culture are central categories in modern childhood. They have opened new kinds of experiences and learning situations for children. In this article we are interested in the role of the media and consumption in schoolchildren's daily life. The data consist of writings and drawings of 7-12-year-old…
Descriptors: Children, Virtual Classrooms, Mass Media Role, Sleep
