Wise consumption can be defined as behavior in making use of all economic goods sparingly and not excessively. Wise consumption behavior is an implication of all activities including the action reflecting behavior that aims to prosper the future. This research aims to describe and formulate an education model of wise consumption for elementary…

This study had as its aim to analyze the thoughts of Javanese-Indonesian and Sundanese-Indonesian children in Indonesia, about their aspirations for the future. In total, 271 Javanese-Indonesian and Sundanese-Indonesian children (aged 4-6) participated. The children were also asked: "what expectations of yours make you happiest?" The…

Advertising towards children confirms the importance of marketing communication, as they are important for companies that offer a range of products and services. We study the influence of advertising messages from traditional media on different children's age groups, via the observed branded products and the examined credibility of advertisements,…

The Olympics is one of the world's biggest marketing platforms and, as such, presents the private sector with a vast range of advertising opportunities. One new area of opportunity is school-based Olympic education. While previous studies have revealed some of the marketing strategies used by Olympic sponsors in Olympic education, there is still a…

This article from Carly Sawatzki and Peter Sullivan encourages schools and teachers to consider ways to embed financial literacy tasks in mathematics lessons more often, and includes an authentic task to try with your students.

This paper introduces a percentage activity based on the context of "Black Friday" discounts. The aim of the study was to reveal the existing and new conceptions of the 7th grade students regarding the topic of percentage calculation. The activity was designed considering the students' prior knowledge in the concept of "Ratio and…

Despite great interest in the transformative mixed methods, an example of using vignettes in a multiphase mixed methods interventional study has been lacking. This study investigates the social justice problem of poverty in the context of financial education with Hong Kong early adolescent ethnic minority students. The discussion contributes to…

Education for sustainable development is essential for the well-being of present and future generations and is one of the key objectives in the discipline of home economics. The purpose of this research was to ascertain whether in-service teachers of home economics recognise the opportunities to educate students about sustainable development in…

This article is focused on the financial literacy of elementary students as a part of a lifelong education. The introduction covers the concept of financial literacy and the development of financial education in EU countries and in the Czech Republic. It also presents the strategic documents that have been gradually published. It turns out that…

Visual culture affects the way people understand the world and themselves, contributing to the creation of certain roles and stereotypes, some of which are related to body image. This study focused on interrogating future physical education teachers' beliefs about the body and physical activity to understand the construction of bodily…

In this study, we explore corporate branding as an implicit curriculum and its embedded presence in the school ecology. We discuss ways in which corporate brands infiltrate schools through false generosity in an effort to make sense of the realities of teaching and learning in the presence of embedded branding and advertising. The study concludes…

Operating in today's markets is challenging due to information overload and an expanding choice of products. Children also encounter these complex markets at an early age. Providing consumer education in schools is an excellent opportunity to enhance their ability to think critically and increase their awareness. However, it would be a mistake to…

Peer-reviewed research on the effectiveness of salad bars for increasing fruit and vegetable (F/V) intake is limited. This commentary discusses current evidence regarding the effectiveness of salad bars in increasing F/V selection and consumption, thereby reducing food waste. Key findings from this review of the research are that salad bars in…

Environmental learning in the 21st-century must be contextual and require the ability of Higher-Order Thinking Skills (HOTS) to solve environmental problems such as green consumerism. The purpose of this study was to implement an Android-based Supplementary Book of Green Consumerism (SBGC) to improve 8th-grade students' HOTS in environmental…

Teachers act as role models and through their activities are active co-designers of future generations. Independent thinking and taking responsible, sustainable actions form the basis for a vibrant society. Entrepreneurship skills can already be fostered in primary school children. This requires well-trained primary school teachers. The following…