In 2018-19, Dr. Guirong Wang, from Beijing University of Chemical Technology, spent a year with the Centre for Industry Education Collaboration (CIEC). CIEC has been involved in world-class outreach work for thirty years. They have combined the design of effective practical programmes with research and evaluation of impact. This article explores the innovative work of CIEC from Dr. Wang's viewpoint. She hopes to establish more collaborations on science outreach in the future, which will benefit a lot more children, especially in China.