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Direct linkPilcher, Jane – Childhood: A Global Journal of Child Research, 2011
In this article data are presented on children's appraisal of clothing retailers and brands, and how this interacts with their identity and social contexts. In exploration of some of the meanings and processes surrounding children's consumption of branded or labelled clothing, two case studies of child consumers are profiled: one who actively…
Descriptors: Clothing, Children, Childhood Attitudes, Identification (Psychology)
