Popular culture is omnipresent in the lives of young children. The mass media, movies, television, and product advertising all carry messages about acceptability and desirability, deeply entangled with traditional stereotypes about gender, sex-roles, and sexuality. The intersection of discourses of media, gender, and performativity and their…

This dissertation revealed two distinct types of castles which are marketed to boys and girls: Fortresses for boys are embedded with the masculine stereotypes of violence and active agents, and Palaces for girls imply domesticity, passivity, and a need for protection. Applying a feminist poststructuralist lens, this qualitative study aimed to…