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Lee, Lung-Sheng – Online Submission, 2013
In order to promote energy literacy for graders K-12, the Ministry of Education (MOE) in Taiwan initiated a K-12 Energy Technology Education Project in September 2010. This 40-month project has one project office affiliated to a university, and 18 promotion centers affiliated to 18 schools--including 5 regional centers for upper-secondary schools…
Descriptors: Foreign Countries, Power Technology, Teacher Recruitment, Volunteers
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Li, Chung-Kai; Hung, Chia-Hung – Journal of Educational Administration, 2009
Purpose: This paper aims to investigate how marketing tactics can enhance parents' loyalty in the educational context. Building on extant research, it proposes an integrated framework in which perceived marketing tactics are related to school image, which in turn is related to parents' loyalty. Design/methodology/approach: Five marketing tactics…
Descriptors: Foreign Countries, Student Recruitment, Parent School Relationship, School Choice