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Direct linkSkallerud, Kare – International Journal of Educational Management, 2011
Purpose: This study aims to investigate the direction and strength of the relationships between school reputation, parent satisfaction and parent loyalty. Design/methodology/approach: The paper reports the findings of a survey of 325 parents from three primary schools across Norway. Building on previous work examining corporate reputations, a new…
Descriptors: Foreign Countries, Parent School Relationship, School Choice, Parents
