This research explores the perception of university students of Degrees in Education towards gamification mediated by Information and Communication Technologies (ICT) as an innovative teaching strategy, aligned with the principles of educational quality of the UN Agenda 2030. A quantitative, descriptive, cross-sectional and inferential research has been carried out, based on the survey technique. Research sample includes first year students of Degree in Early Childhood, Primary and Social Education, enrolled at the University of Jaen during the 2022-23 academic year (n=521). A questionnaire was used as an instrument for data collection. Data analysis was carried out using the SPSS software package: descriptive analysis, comparison of means and regression analysis. Results reflect a positive receptiveness on the part of the students towards ICT-supported gamification, considering it fun and dynamic. This strategy is widely known by students, which favors its implementation in the university environment. Specifically, quiz games and classroom management games stand out as the best-known ICT-supported gamification strategies. However, students of the Primary Education Degree show greater knowledge about gamification tools; students who plan to use gamification in their future professional practice have more favorable perceptions towards this didactic strategy. Gamification is considered an active and innovative methodology being a key element for quality improvement in Higher Education.