This publication demonstrates the potential of dynamic literate environments and the importance of nurturing a culture of reading and writing, examining four different contexts: digital environments, intergenerational settings, community libraries and prisons. The case studies, from UNESCO's Effective Literacy and Numeracy Practices Database (LitBase), show how the creation of opportunities and demand to use, improve and sustain (newly) acquired literacy skills can have a positive impact on people's motivation to (re-)engage in learning and encourage them to further integrate literacy into their everyday lives. [Foreword by Arne Carlsen.]