Previous literature based on self-report measures has not found a clear relationship between the ethnic attitudes of White parents and those of their children. In particular, no study has evidenced such a relationship in the case of preschool children. In the present study, the authors measured parents' implicit and explicit racial attitudes as well as the racial attitudes of their 3- to 6-year-old children. They found that parents' explicit attitudes were not related to children's responses. In contrast, mothers' implicit attitudes (but not fathers' implicit attitudes) were significant predictors of children's attitudes. Results demonstrate that early racial attitudes might develop within the family. (Contains 3 footnotes, 1 table, and 1 figure.)