Previous research has shown that when adult students receive credit for their prior learning (CPL), they are more likely to complete credentials while saving time and money doing so. In addition, colleges and universities can also benefit from CPL: adult students who earn credit through CPL are more likely to persist toward completion, and so they end up taking an average of 17 more course credits from their college compared to students without it (Klein-Collins, et al., 2020). Because of the strong evidence of the benefits from CPL for students, many institutions already use CPL in their efforts to recruit adult learners. New survey research from Council for Adult and Experiential Learning (CAEL), Strada, and Hanover Research indicates that adult learners are likely to be receptive to such recruiting messages. Survey results included responses from more than 1,000 American adults aged 25-64 who said they were likely/very likely to enroll in a 2-year or 4-year degree postsecondary program in the next six months ("likely enrollees"). The key findings from the study are: (1) the concept of CPL is familiar and clear; (2) most have already applied or plan to apply for CPL; and (3) CPL may influence choice of college. Institutions interested in ensuring equitable access to CPL will need to develop strategies to raise awareness of CPL for prospective students in the lowest income brackets and perhaps also for students of color -- arguably those who have the most to gain from its benefits.