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Direct linkDinner, Isaac; Johnson, Eric J.; Goldstein, Daniel G.; Liu, Kaiya – Journal of Experimental Psychology: Applied, 2011
Default options exert an influence in areas as varied as retirement program design, organ donation policy, and consumer choice. Past research has offered potential reasons why no-action defaults matter: (a) effort, (b) implied endorsement, and (c) reference dependence. The first two of these explanations have been experimentally demonstrated, but…
Descriptors: Program Design, Influences, Intervention, Theories
