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Philhours, Melodie Jordan; Alberson, Amy Kurck; Naylor, Catherine – Marketing Education Review, 2011
Mary Gay Shipley built a charming business in Blytheville, Arkansas. She and her bookstore have a national reputation in the book world. Can that Bookstore in Blytheville leverage its reputation and charm into real profit? (Contains 2 notes.)
Descriptors: Reputation, Marketing, Small Businesses, Retailing
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Mun, Almira – Continuing Higher Education Review, 2008
Established in 1827, the University of Toronto is regarded as one of Canada's leading academic and research institutions. It has the highest number of students (both undergraduate and graduate), the most faculty members, and the widest range of courses among Canadian universities. It has often been referred to as the "Harvard of the…
Descriptors: Universities, Continuing Education, Marketing, Educational History