Recent years have seen a major decline in community college enrollments across the country. Although the market to attract secondary school students contains many pathways, the overall marketplace is very competitive as most schools are competing for the same body of students. The adult market is the largest and most neglected group of potential…

The Latino and Adult Student Success (LASS) Academy is a multi-year initiative administered by CAEL (the Council for Adult and Experiential Learning) focused on supporting Hispanic-Serving Institutions (HSIs) in their efforts to improve outcomes for adult and Latino adult learners. In its first phase, from 2018 through 2021, the LASS Academy…

Community colleges and non-traditional student populations, such as adult learners, often experience a unique set of academic and non-academic challenges. This is particularly true for those in rural America, where resources and community supports are less abundant. This report describes how rural community colleges are overcoming these barriers…

Fewer than half of working-age adults hold a credential beyond a high school diploma. As the economy increasingly moves from an industrial base to a knowledge base, this population will need access to high-quality degree programs in relevant fields. Fortunately, online learning has made this achievable. The challenge of serving this population…

This study focuses on the recruitment of adults to the beauty industry in Sweden. It is concerned with a move in (beauty) education away from state and towards private provision in a wider context where education is becoming more heavily marketised. Drawing on a poststructural approach inspired by the work of Foucault and feminist theory, the…

More than 5 million adults lack both functional literacy (below level 1) and numeracy (below entry level 3); an estimated 11.5 million adults do not have basic digital skills; and one in five adults do not have basic financial capabilities. Around 850,000 people have English for Speakers of Other Languages (ESOL) needs. At the same time,…

This report presents early implementation and operational lessons from the Supporting Healthy Marriage (SHM) evaluation. Funded by the Administration for Children and Families, SHM uses a rigorous research design to test the effectiveness of a new approach to improving outcomes for low-income children: strengthening the marriages and relationships…

Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…

In this economy, college and university continuing education units will not automatically reap the benefits of returning adult learners as in past recessions: this economy caused a drastic reduction of resources available to the workforce and for personal revenue. As a result of decreased personal income and workforce training funding, competition…

This paper reports the findings of a study involving the selection process that adult graduate students used when choosing to pursue and attain an advanced business degree at Southern Wesleyan University. This study includes a comparison of the initial priorities used in the selection process to priorities that remain important in retrospect. The…

In this article, the author focuses on three major generational groups in the US: Baby Boomers (born between 1943 and 1960), Generation Xers (born between 1961 and 1981), and Millennials (born between 1982 and 2003), examining what the preferences of each group are for continuing higher education and how market research can be employed, by…

Four marketing strategies are critical to the success of adult degree programs: integrating marketing, knowing your students (research), shaping programs and services for adults, and staying the course (retention).

This document presents the proceedings of the 2003 annual meeting of the Association for Continuing Higher Education (ACHE). These proceedings record the 65th Annual Meeting of ACHE held in Charlottesville, Virginia. President Allen Varner's theme for this annual meeting was, "Continuing Education in the Era of Quantum Change." The theme…