Research has shown that early adoption of innovations often converges with the need for knowledge. The purpose of this basic qualitative study was understanding what types of instruction small business owners and their employees required to fill a gap in learning necessary skills to launch and maintain social media marketing campaigns. The…

The University of Westminster began collecting and analyzing vendor usage reports since starting their e-book collections in 2004. They have used the results both to monitor the use of the collections and to calculate basic cost-per-use metrics that have informed decisions on whether to renew particular resources. In 2008, they sought to extend…