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Direct linkHayes, Suzanne K. – Journal of Family and Consumer Sciences, 2010
The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decision process. Proactive consumer educators using a…
Descriptors: Consumer Education, Decision Making, Bias, Investment
