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Direct linkWirth, Eileen – Journal of School Public Relations, 2004
The massive sex scandal that rocked the Roman Catholic Church raises a question as to whether Catholic identity remains an asset that the nation's 8,000 Catholic schools should continue to promote. This case study found that continuing to promote Catholic identity has had no adverse effect on recruitment and enrollment at four Omaha, Nebraska,…
Descriptors: Catholic Schools, Public Relations, Reputation, High Schools
