This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…

Leader development serves as a strong focus in the mission statements of many business school programs. Looking at business school leader development programs through the lens of adult learning theory, we assert that there is an overreliance on cognitive training (e.g., lecture) as the primary form of education used in preparing future business…

Purpose: This paper aims to explore the philosophical and conceptual understanding of entrepreneurship education through borrowing and applying conceptualisations of education from education theory to bring deeper meaning to approaches to entrepreneurship education in UK higher education institutions (HEIs). Design/methodology/approach: This paper…

Business education has been booming in China due to the increasing demand of business graduates since China's economic reform. Chinese health care professionals are eager for business education to improve their competencies. The purpose of the study was to investigate the determinants of a successful health care management program for Chinese…

Many full-time MBA programs limit their effectiveness by clinging to functionalism. At best, they have made incremental changes to meet the market demand for MBA graduates. These changes, in most cases, have failed to integrate the various functional facets of complex business challenges. For insights into how to do so, many business schools need…