Driven by a shifting landscape and increased competition for students, institutions of higher education (IHE) are working to differentiate themselves to consumers in order to attract new students. These differentiation efforts have increasingly focused on the adult, non-traditional student demographic. As IHEs strive to include claims of quality…

Forty-six states require organizations to notify users when personally identifiable information has been exposed or when the organization's data security measures have been breached. This article describes a qualitative document analysis of 13 data breach notification templates from state and federal agencies. The results confirm much of the…