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Direct linkJubas, Kaela – Canadian Journal for the Study of Adult Education, 2020
In this article, I present my analysis of an advertisement for a local professional football team. Central premises here include the conceptualization of adult learning as occurring holistically in the course of everyday encounters, and Sara Ahmed's thoughts on the social function of affect, especially happiness or "good feeling." I…
Descriptors: Athletics, Team Sports, Advertising, Adult Learning
