This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…

This paper assumes that contemporary Western society is a consumer society and argues that the need of global capitalism to sell its commodities in the market place is the fundamental force behind consumerism. A model of globalisation is discussed. In it, we see how the control of information technology means that producers have the power to…

Distinguished international scholars from a wide range of disciplines (including curriculum studies, foundations of education, adult education, higher education, and consumer education) come together in this book to explore consumption and its relation to learning, identity development, and education. Readers will learn about a variety of ways in…