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Download full textGifford, Janet – Continuing Higher Education Review, 2010
Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…
Descriptors: Continuing Education, Public Relations, Marketing, Program Descriptions
