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Enhancing University Business Curriculum Using an Importance-Performance Approach: A Case Study of the Business Management Faculty of a University in Malaysia

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Daud, Salina; Abidin, Nurazariah; Sapuan, Noraina Mazuin; Rajadurai, Jegatheesan – International Journal of Educational Management, 2011

Purpose: This study seeks to investigate the potential gap between important dimensions of business graduates' attributes and the actual performance of these graduates in their post-graduate employment. These graduates have completed a business-related degree from the business management faculty of a higher education institution (HEI) located in…

Descriptors: Curriculum Development, Business Administration Education, Program Effectiveness, Foreign Countries