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A Behavioural Approach to Understanding Semi-Subsistence Farmers' Technology Adoption Decisions: The Case of Improved Paddy-Prawn System in Indonesia
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Sambodo, Leonardo A. A. T.; Nuthall, Peter L. – Journal of Agricultural Education and Extension, 2010
Purpose: This study traced the origins of subsistence Farmers' technology adoption attitudes and extracted the critical elements in their decision making systems. Design/Methodology/Approach: The analysis was structured using a model based on the Theory of Planned Behaviour (TPB). The role of a "bargaining process" was particularly…
Descriptors: Collective Bargaining, Foreign Countries, Social Influences, Cultural Influences