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Relationship between Chinese Viewers' Attitude toward Fansub Videos and Attitude against Sponsorship
Peer reviewed
Direct linkBoonchutima, Smith; Lou, Ruiqi – Cogent Education, 2022
In this study, we investigated Chinese viewers' attitudes toward fan-subtitled (fansub) online courses, sponsorship, and the sponsors of online courses. In addition, the relationships among these three attitude variables were examined. A cross-sectional research design based on a quantitative methodology was employed in the study. An online…
Descriptors: Correlation, Case Studies, Video Technology, Online Courses
