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Direct linkAlexander H. Ziegler; Louis J. Medvene – Marketing Education Review, 2024
This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…
Descriptors: Business Administration Education, Consumer Economics, Age, Intergenerational Programs
Gür, Faik; Seggie, Fatma Nevra; Basgürboga, Gülsah Kisabacak – Adult Education Quarterly: A Journal of Research and Theory, 2021
This study examines the visual and verbal content of advertisements in women's magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women's roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or…
Descriptors: Informal Education, Adult Learning, Advertising, Periodicals
Relationship between Chinese Viewers' Attitude toward Fansub Videos and Attitude against Sponsorship
Boonchutima, Smith; Lou, Ruiqi – Cogent Education, 2022
In this study, we investigated Chinese viewers' attitudes toward fan-subtitled (fansub) online courses, sponsorship, and the sponsors of online courses. In addition, the relationships among these three attitude variables were examined. A cross-sectional research design based on a quantitative methodology was employed in the study. An online…
Descriptors: Correlation, Case Studies, Video Technology, Online Courses
