Beginning and small-scale growers face significant challenges to maintain their economic sustainability, including maintaining a sufficient level of income. Despite this growing problem, there is little information currently available on what kind of education and/or skills beginning farmers need in order to make their operations profitable. The…

Research has shown that early adoption of innovations often converges with the need for knowledge. The purpose of this basic qualitative study was understanding what types of instruction small business owners and their employees required to fill a gap in learning necessary skills to launch and maintain social media marketing campaigns. The…