Publication Date
In 2025 | 6 |
Since 2024 | 52 |
Descriptor
Consumer Economics | 52 |
Foreign Countries | 26 |
Marketing | 20 |
College Students | 14 |
Student Attitudes | 13 |
Advertising | 12 |
Reputation | 9 |
Universities | 9 |
Higher Education | 8 |
Competition | 7 |
Attitudes | 6 |
More ▼ |
Source
Author
Sanjay Krishnapratap Pawar | 3 |
Hirak Dasgupta | 2 |
Abhishek Mishra | 1 |
Ahmed Al-Dmour | 1 |
Alexander H. Ziegler | 1 |
Ali Kara | 1 |
Ali Nawaz Khan | 1 |
Amal Khayat | 1 |
Amélia Brandão | 1 |
Ana Maria Caldeira | 1 |
Anda Batraga | 1 |
More ▼ |
Publication Type
Journal Articles | 48 |
Reports - Research | 41 |
Dissertations/Theses -… | 4 |
Reports - Evaluative | 4 |
Reports - Descriptive | 2 |
Information Analyses | 1 |
Tests/Questionnaires | 1 |
Education Level
Higher Education | 32 |
Postsecondary Education | 32 |
Elementary Education | 2 |
Elementary Secondary Education | 2 |
Adult Education | 1 |
Secondary Education | 1 |
Audience
Administrators | 1 |
Location
India | 5 |
China | 2 |
France | 2 |
Pakistan | 2 |
Portugal | 2 |
United Kingdom | 2 |
United States | 2 |
Colorado | 1 |
Cyprus | 1 |
Florida | 1 |
Georgia | 1 |
More ▼ |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Yuxian Cui; Yael Bar-Zeev; Hagai Levine; Cassidy R. LoParco; Zongshuan Duan; Yan Wang; Lorien C. Abroms; Amal Khayat; Carla J. Berg – Health Education Research, 2024
The marketing of heated tobacco products (HTPs), like IQOS, influences consumers' perceptions. This mixed-methods study analyzed (i) survey data (2021) of 2222 US and Israeli adults comparing perceptions of 7 IQOS attributes (design, technology, colors, customization, flavors, cost and maintenance) and 10 marketing messages (e.g. 'Go smoke-free…')…
Descriptors: Foreign Countries, Smoking, Adults, Advertising
Mustafa Demir – Turkish Online Journal of Educational Technology - TOJET, 2024
The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…
Descriptors: Consumer Economics, Marketing, Merchandising, Foreign Countries
Saroj Kumar Sahoo; Shradhanjali Panda; Sandhyarani Sahoo; Bidhu Bhusan Mishra – International Journal of Learning and Change, 2024
Marketers of financial products are always interested to study the attitude of investors, but rarely any researcher or industry practitioner focused on the factors that precede the attitude in order to reach the purchase intention of financial customers (individual-investors). Hence, this study is intended to investigate the structural…
Descriptors: Investment, Stakeholders, Intention, Learning
Yijing Wang; Linnea Bouroncle – Business and Professional Communication Quarterly, 2024
When companies take a stance on sociopolitical issues, it is considered corporate social advocacy (CSA). This article examines to what extent perceived corporate motives of engaging in CSA affect consumer skepticism and brand equity. It is one of the few published studies of consumer attitudes toward companies' CSA involvement. An online survey…
Descriptors: Consumer Economics, Corporations, Institutional Characteristics, Social Action
Byung-Joon Choi – Applied Cognitive Psychology, 2024
Choice preferences for the compromise option are one common way to make decisions which has received a great deal of research attention to seek a richer understanding of consumers' product choices. Prior research has focused on investigating the various factors underlying the compromise choice. Given that the literature on cognitive style provides…
Descriptors: Foreign Countries, Consumer Economics, Decision Making, Preferences
Yuanmo He; Milena Tsvetkova – Sociological Methods & Research, 2025
The rise of social media has opened countless opportunities to explore social science questions with new data and methods. However, research on socioeconomic inequality remains constrained by limited individual-level socioeconomic status (SES) measures in digital trace data. Following Bourdieu, we argue that the commercial and entertainment…
Descriptors: Socioeconomic Status, Web Sites, Social Media, Reputation
Kazuya Yanagida – Educational Philosophy and Theory, 2025
Higher education has often been accused of its anti-social character, represented by the metaphor of the 'ivory tower'. However, the idea of the pursuit of knowledge per se, which is associated with the ivory tower, has not been widely recognized as a public ideal of higher education. In this study, by drawing on the 20th-century British…
Descriptors: General Education, Foreign Countries, Higher Education, Learning
Wenfeng Si; Guangwei Hu; Juan Long – Interactive Learning Environments, 2024
Due to the digital revolution, online education based on the B2B2C (Business to Business to Consumer) model is growing Understanding students' expectations, concerns, and experiences of these courses are crucial to the successful of education. Based on the research framework of value co-creation and value co-destruction and the theory of social…
Descriptors: Electronic Learning, Consumer Economics, Content Analysis, Student Attitudes
Toms Kreicbergs; Deniss Šceulovs – International Journal of Learning and Change, 2024
The aim of the research is to explore consumer perceptions of masculinity in advertising and determine the effectiveness of these advertising efforts in offering a brand's version of masculinity to men. The researchers analysed consumer comments posted on advertisements where masculinity is a prominent subject on the YouTube platform. By applying…
Descriptors: Advertising, Masculinity, Discourse Analysis, Consumer Economics
Margareta Serder – European Educational Research Journal, 2024
The aim of this study is to examine how a particular object for consumption, professional development for teachers and principals, is marketed to schools, and what propositions and understandings are embedded in such offers. Adopting a conceptualization of marketing as a "perpetual questioning machine," the study deploys and develops a…
Descriptors: Student Recruitment, Commercialization, Knowledge Economy, Professional Development
Stephanie Schroeder; Catharyn Shelton; Rachelle Curcio – Learning, Media and Technology, 2024
Consumerism and its associated discourses have long been associated with schooling. Indeed, the curriculum of schooling has been said to produce a consumer citizen. In this paper, we consider the production of the consumer "teacher" by examining the role social media education influencers play in facilitating the relationship between…
Descriptors: Consumer Economics, Social Media, Teacher Influence, Teacher Role
Fahmida Naheen; Tamer H. Elsharnouby – Journal of Marketing for Higher Education, 2024
This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. The study employed a self-administered questionnaire to collect data from 433 university students. The data were analysed…
Descriptors: College Students, Self Concept, Student College Relationship, Advertising
Rakesh Sitepu; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina F. Sembiring – Novitas-ROYAL (Research on Youth and Language), 2024
Fresh graduates often face significant uncertainty due to the intangible complexities of employment, a lack of adequate service orientation, and delayed realization of long-term benefits. This study investigates the relationship between the quality of experiential value and its impact on the loyalty of young workers. The research was conducted on…
Descriptors: Training Methods, Skill Development, College Graduates, Employee Attitudes
Daniel Clark – Learning, Media and Technology, 2024
Whilst technology may have been the 'saviour' of HE from the immediate challenges of the pandemic, the opportunistic dialogue emerging in response is imbued with notions of the pandemic as a catalyst for change. Empowered by the apparent success of technology's deliverance, the door has been opened to unprecedented investment into a pervasive and…
Descriptors: Educational Technology, Higher Education, Consumer Economics, Neoliberalism
Jessica Prach; Ane Turner Johnson; Sarah Ferguson – Journal of Marketing for Higher Education, 2024
As marketization and privatization strategies become commonplace in higher education, it is essential for institutions to understand how students make decisions about college choice. Students as consumers engage in complex college choice decision-making that is often impacted by institutional and personal characteristics, such as cost, location,…
Descriptors: College Choice, Consumer Economics, Higher Education, Decision Making