This qualitative study sought to identify and analyze the perceptions of business students on the influence of CTAE programs on career readiness and graduation outcomes. The study adopted a phenomenological approach to explore how and why students develop their perceptions of CTAE. Notably, the study explored how business students perceive the…

This study introduces a modular teaching framework for business data analytics (BDA) curricula and programs. The framework integrates gamification features of the SAP business processes, ERPsim Games, and SAP data warehousing into the experiential learning of BDA curricula. The pedagogical practices of deploying the framework in an undergraduate…

Purpose: The COVID-19 pandemic has dramatically changed educational practices due to the intense use of information technology for teaching and learning. That phenomenon presents challenges for lecturers in higher education establishments because student engagement is threatened during online interactions. This study aims to analyze the…

Purpose: Business graduates' enterprising capability augments their work readiness, transforming them into professionals capable of driving successful outcomes. At the core lie self-confidence and negotiating competence. However, embedding enterprise education and developing assessments to evidence learning is challenging. This study aims to offer…

The evolving demands of the global job market, driven by rapid technological advancements, have heightened the need for higher education institutions (HEIs) to adapt and prepare graduates for the workforce. This study addressed the critical issue of graduate unemployment in Ghana, juxtaposed with the increasing youth unemployment rate. The primary…

The need for problem-solving and creative thinking skills to be taught well in business studies classrooms can never be overemphasised due to the complexity of the problems and challenges faced by businesses in the 21st-century business environment. Teachers are, therefore, required to adopt pedagogies that would enable learners to acquire…

Entrepreneurship Education (EE) programming is being developed at tertiary-level academic institutions, to develop the next generation of entrepreneurs. We collected data from undergraduate students from the Western region of Tecnológico de Monterrey in Mexico (N=25). The aim was to measure entrepreneurial intention by exposing the sample to a new…

Purpose: Higher education institutions (HEIs) are crucial in sustainable development. To this end, they must infuse sustainability into all their endeavors. This study aims to delve into the unique vertically integrated project (VIP), a project-based learning approach and its impact on students' skills and the surrounding community.…

Social entrepreneurship is a research topic that has received great attention from academics especially in recent years. However, the results in the literature are far from univocal, for example, there is no clear conceptual delimitation of the term, and it is often analyzed using the same theoretical models of traditional entrepreneurship. With…

Network marketing's growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different identities. It examines how network marketing training…

In this study, the CEEBL teaching framework is further explored across three academic levels of online business courses. These classes emphasize collaborative teamwork using hands-on activities with projects aimed at tackling real world challenges. Students form affinity groups to co-create solutions for the projects. The study covers the building…

This study illuminates the leadership experiences of undergraduate business students undertaking a 1-year work placement. Semi-structured interviews and reflective journals were used to explore the students' leadership experiences before and during their placement. Through reflection on these experiences, students were able to make sense of their…

Purpose: To determine the factors influencing the perception of undergraduate students toward research--teaching nexus and also to examine its impact on the attitude of the students. Design/methodology/approach: The study used a quantitative design to examine the perceptions of students in higher education institutions in India. Descriptive and…

This study builds on the long-identified gap between the marketing industry and marketing academia. The research investigates the relationship between resource-based factors and marketing faculty's intention to use marketing analytics technology. The theoretical framework for this study is the concerns-based adoption model (CBAM). Resource-based…

This article presents a new design and delivery strategy for teaching a course in higher education. For this purpose, I adapted a framework developed for business strategy success by Wrona and Ladwig (2015) to an educational context. To illustrate how the framework operates in the new context, I implemented video recorded interviews with industry…