Purpose: This study aims to recognize the significance of branding in the academic field to enhance students' loyalty. The research has examined the effect of e-word of mouth as a moderator on loyalty and exploring the intention to get enrollment variable as a mediator in the context of higher education institutes. In order to establish…

This guest perspective argues that converting in-person summer pre-college program participants into matriculated, degree-seeking undergraduate students at that same institution is a multi-step process that involves: 1) strategic pre-college program recruitment, 2) a curated and well-rounded summer pre-college experience that is both academically…

As marketization and privatization strategies become commonplace in higher education, it is essential for institutions to understand how students make decisions about college choice. Students as consumers engage in complex college choice decision-making that is often impacted by institutional and personal characteristics, such as cost, location,…

This study utilized performance improvement theories, models, tools, and techniques to investigate why a new Instructional Design and Technology (IDT) Bachelor of Science program at a comprehensive university was experiencing low enrollment. The program was recently launched based on thorough research in the job market that indicated a high demand…

The student retention behavior of stopping-out is widely misunderstood and yet very important in explaining community college student enrollment patterns. Stopping-out remains understudied in higher education literature as it is challenging to collect data from students who discontinued their enrollment, and since these students are not retained,…

The purpose of this study is to compare the immediate college enrollment of students who participated in the community college's dual credit program in high school with students who did not participate in the dual credit program. Data from a local community college's dual credit program is analyzed to understand the effects of participation,…

The purpose of this non-experimental study was to utilize a resource dependence theory (RDT) conceptual framework to examine differences between quality, affordability, and undergraduate enrollment based on private nonprofit four-year colleges and universities' (PCUs) institutional characteristics from the Integrated Postsecondary Education Data…

The primary purpose of the current study was to predict the likelihood of enrollment in Graduate School based on three independent variables: cost, time-to-completion, and return on investment. To achieve this purpose, a Z-test for the hypothesis of two proportions was utilized to create a predictive model. The model aimed to help institutional…

Most discussions of higher education research in the last four decades have focused on expanding higher education, including increasing access, equity, and quality. However, the growth of higher education enrolment has slowed in many advanced higher education systems since the achievement of massification, with enrolment declining more…

This study leverages a policy change in the missionary program of The Church of Jesus Christ of Latter-day Saints that exogenously influenced the likelihood that a woman took gap time during college to understand how gap time influences women's subsequent choice of major and academic outcomes. If structured gap time shapes educational outcomes,…

Recent policy efforts have attempted to increase the number of dual enrollment courses offered within Career and Technical Education (CTE) pathways, and there is evidence to suggest that this practice is widespread. However, there is very little research on student participation in CTE dual enrollment and on its impacts. This study examines…

The University of Mississippi has a history and continued stigma of not being a welcoming place for people of color. While the university has made strides to distance itself from its past, negative stereotypes and perceptions still exist among some students and parents. These stereotypes and perceptions can make recruiting students more difficult.…

California is home to the fifth-largest population of Black people in the United States, approximately 2.8 million individuals. However, when Black Californians seek access to the state's colleges and universities, they face undue bureaucratic and financial barriers. This Equity Alert explores a legislative proposal to create a California…

As student veterans enter higher education after service, there is a need for more knowledge about their transitional experiences. The issues facing this group of students have an impact, not only on the student, but also faculty, administrators, and student peers. This study focused on articulating these transition experiences utilizing…

Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further…