For more than a decade, the GMACTM Prospective Students Survey (PSS) has provided the world's graduate business schools with critical insights into the decision-making processes of people actively applying to, considering, or researching graduate management education (GME) programs. Its questions--covering a diverse range of topics that impact prospective students' application and enrollment decisions--provide school professionals with timely, relevant, and reliable market intelligence to inform how they engage with candidates to build their incoming classes. Respondents include candidates who visited GMAC's web properties (i.e., mba.com, businessbecause.com, callingalloptimists.com, gmac.com, gmat.com.cn, and social media accounts) to learn about and prepare applications to GME programs. Respondents may also be members of partner organizations (e.g., Forté Foundation, Beta Alpha Psi) who are interested in GME. This year's report, which considers data collected throughout the 2023 calendar year, continues to explore trends in the candidate pipeline, program preferences, mobility considerations, and career goals. The first section builds on previous year's results about candidate interest in social impact, leveraging the U.N. Sustainable Development Goals as a framework. It focuses on new questions added to this year's survey about candidate demand for equity and inclusion, sustainability, and health and well-being in their academic experiences. The report then considers surging interest in artificial intelligence (AI); evolutions in candidate expectations for flexibility; motivations behind candidate mobility from key markets; trends in certifications and micro-credentials; and the ongoing patterns in candidate career preparation and upskilling. Each section begins with actionable insights for program and recruitment consideration, then expands on some of the key points that emerged from this year's analysis.