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Direct linkKatie Sullivan; Kay Yoon; Rebecca Stephens – Journal of Continuing Higher Education, 2024
Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…
Descriptors: Veterans, Student Recruitment, Content Analysis, Marketing
