There has been a decline in tuition revenue for some private historically Black colleges and universities (HBCUs); an above-average tuition discount rate may impede the financial performance of private HBCUs. The purpose of this qualitative phenomenological study was to explore the lived experiences of business officers and other employees of…

Over the past two decades, the practice of tuition discounting has become commonplace, and the discount percentage has steadily increased since 2008. This study replicates the work executed by Juliana Browning in 2013. This study focuses on the sustainability and viability of Title IV participating, private, four-year, not for profit, degree…