"What 'is' marketing?" Perusal of the marketing literature reveals that "marketing" has been defined and characterized in multiple, often inconsistent but typically ambiguous, ways that have evolved over time. The present essay argues that characterizing marketing as a transdisciplinary body of knowledge formally captures its…

This study purposes to investigate the impacts of "theoretical" and "practical" courses on cyber entrepreneurial intention and its leading variables based on TAM/TPB integrated model. Targeted sampling technology is used to compare multiple groups of students who had taken cyber entrepreneurship courses or not, which used…

Business education has had limited discussion on professional development for academics. Given the increasing focus on the quality of teaching and learning in higher education, we investigate how academics conceptualise professional development. This has important implications since one's conceptions of a phenomenon can influence subsequent…

This study addresses students' approaches to learning the double entry of a financial transaction. A phenomenographic approach was used to collect and analyse qualitative empirical data. By focusing on an under-researched topic, the study contributes to accounting education literature and identifies a set of four hierarchical categories that…

Higher education institutions can be key agents of innovation and regional development. Nevertheless, they are in a transition period: good, tried, and tested practices no longer work or do not work as well as they used to, while new, fully developed, and widely applied solutions are yet to emerge. In this paper, we investigate to what extent…

To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences…

This teaching note presents an active learning exercise using a clip from the television show "The Office." The exercise centers on a promise to pay for the college education of a group of third graders, raising questions about capacity, consideration, offer, acceptance, statute of frauds, revocations, promissory estoppel, and other key…

This article discusses the criticisms made of business schools and higher education institutions regarding their teaching practices and their responsibility in economic crises. Neoliberal ideology and a consumerist approach to education have created a utilitarian relationship with knowledge, in which education is seen as an investment that must be…

Purpose: We investigated the effectiveness of using feature films in teaching organizational behavior courses at the undergraduate level at a mid-Western university in the USA. Design/methodology/approach: Our model included the impact of film analysis on self-perceived learning outcomes and cognitive and affective changes among students.…

Business Process Model and Notation (BPMN) is a standard formalism for business process modeling that is very popular in professional practices due to its expressiveness, the well-defined meta-model, and its easiness of use by non-technical users. For instance, BPMN2.0 is used for business processes in commercial areas such as banks, shops,…

Improving student engagement in teaching settings is one of the biggest challenges in contemporary higher education. Drama is a powerful tool to engage audiences yet its use "by the lecturer" to potentially transform students' experience of HE teaching remains under-researched. This interpretive study used an action research strategy to…

The emergence of entrepreneurial groups from university students and alumni can trigger the nation's economic advancement. This study investigated the impact of project-based learning (PJBL) models in enhancing students' business management abilities, integrating components such as resource management, financial-administrative structuring,…

This study focused on the perception of the students on entrepreneurship education. Entrepreneurship education is considered an effective tool for influencing students' learning orientation and expression. This study examined the effects of entrepreneurship education and learning on the entrepreneurial implementation intentions of students at the…

Purpose: This exploratory study innovates the pedagogy of undergraduate business research courses by integrating Generative Artificial Intelligence (GAI) tools, guided by human-centered artificial intelligence, social-emotional learning, and authenticity principles. Design/methodology/approach: An insider case study approach was employed to…

Creative confidence is a necessary and valuable skill to prepare students for marketing careers. Marketers need to be trained to offer creative solutions to enhance marketing offerings. To help address this need, the aim of this paper is to provide logistical instructions for a class module that enhances students' creative confidence through…