This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…

Scholarship has neglected relationships between the "hidden curriculum" and environmental sustainability. The prevalence of ELT worldwide coupled with the importance of behavioral norms in sustainability makes such examinations necessary. In response, the objective of this project was to investigate depictions of norms with implications…

This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…

As a derivative of the core concept of literacy, food literacy can similarly either empower or disempower people. For example, the meaning of food literacy can be narrowed down to knowing how to grocery shop and prepare a meal, resulting in obedient neoliberal consumers who never challenge the food system. However, given the problems associated…

Purpose: This study aims to promote sustainability-based education in fashion design and merchandising program to enhance students' knowledge, skills and attitude about sustainability development, organizational responsibility and personal responsibility from the cotton industry perspective. Design/methodology/approach: To conduct this study,…