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Direct linkMargaret L. Sheng; Abu Amar Fauzi – Journal of Marketing for Higher Education, 2024
Although the student satisfaction literature has been well-established, critical drivers of student satisfaction amid the COVID-19 pandemic require further investigation. Therefore, drawing upon expectation-disconfirmation theory (EDT) and protection motivation theory (PMT), we propose a conceptual model incorporating service quality and perceived…
Descriptors: Foreign Countries, College Students, COVID-19, Pandemics
