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Download full textMustafa Demir – Turkish Online Journal of Educational Technology - TOJET, 2024
The main purpose of this study is to examine the effect of promotional activities applied in e-commerce on the consumer behavior of individuals living and shopping in the Turkish Republic of Northern Cyprus. The study was conducted using quantitative research method based on Söker's (2022) scale form. The population of the study consists of all…
Descriptors: Consumer Economics, Marketing, Merchandising, Foreign Countries
Direct linkEva Greenthal; Katherine Marx; Elyse R. Grossman; Martha Ruffin; Stephanie A. Lucas; Sara E. Benjamin-Neelon – Journal of American College Health, 2024
Objective: To assess whether and how beverage companies incentivize universities to maximize sugar-sweetened beverage (SSB) sales through pouring rights contracts. Methods: Cross-sectional study of contracts between beverage companies and public U.S. universities with 20,000 or more students active in 2018 or 2019. We requested contracts from 143…
Descriptors: Food, Salesmanship, Merchandising, School Business Relationship
