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Direct linkKurtis A. Foriska – ProQuest LLC, 2024
Colleges and universities have increasingly turned to fundraising as an opportunity to meet short- and long-term goals of the institution without increasing tuition and adding to the student loan burden. As a result, there is increased competition among institutions and non-profits to appeal to the motivations of donors to support their…
Descriptors: Higher Education, Fund Raising, Educational Finance, Donors
