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Direct linkEva Greenthal; Katherine Marx; Elyse R. Grossman; Martha Ruffin; Stephanie A. Lucas; Sara E. Benjamin-Neelon – Journal of American College Health, 2024
Objective: To assess whether and how beverage companies incentivize universities to maximize sugar-sweetened beverage (SSB) sales through pouring rights contracts. Methods: Cross-sectional study of contracts between beverage companies and public U.S. universities with 20,000 or more students active in 2018 or 2019. We requested contracts from 143…
Descriptors: Food, Salesmanship, Merchandising, School Business Relationship
