This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays…

With sustainability becoming a familiar concept in society, higher education institutions have also started playing a more active role in this field, showing an increasing interest in students' comprehension of sustainability. This interest has led to the need for developing methods of assessing students' sustainability knowledge, as observed in…