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Direct linkQin Sun; David S. Ackerman; Ning Fu – Marketing Education Review, 2024
This study examined the impact of student engagement on satisfaction with an undergraduate marketing research course. Student engagement consisted of three dimensions in this study, namely physical engagement, emotional engagement, and cognitive engagement. Flow theory was used to examine the potential impact of the disruption of student learning…
Descriptors: Learner Engagement, Student Satisfaction, Undergraduate Study, Marketing
