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Direct linkSujinda Chemsripong – International Journal of Learning and Change, 2024
This research aims to analyse the key factors of the gem and jewellery business affecting Thailand's export performance, and to examine the relationship between the business model, marketing environment, and the export performance of the gem and jewellery industry in Thailand during the COVID-19 pandemic. Quantitative research based on 400…
Descriptors: Marketing, COVID-19, Pandemics, Business Skills
