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Direct linkGinger Orton; Laura M. Fischer; Kylie Kitten – Journal of Agricultural Education, 2024
In the face of increasing consumer scrutiny of the food supply chain, communication practitioners have been determined to understand public perceptions of the food production process from 'farm to fork.' The beef industry has been of particular interest due to the relatively high production emissions and an increased level of public support for…
Descriptors: Audiences, Animal Husbandry, Sustainability, Conservation (Environment)
