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Fred Awaah – Journal of Research in Innovative Teaching & Learning, 2024
Purpose: This study aims to present a step-by-step implementation of the culturo-techno-contextual approach (CTCA) in a university classroom to teach industry and competitive analysis in the Ghanaian undergraduate entrepreneurship development curriculum. It further investigates the efficacy of the CTCA in breaking difficulties related to the study…
Descriptors: Foreign Countries, Entrepreneurship, Undergraduate Study, Cultural Context